B-FLEXION’s purpose is to deliver exceptional and lasting value to its clients, while also making a positive contribution to society.

This fundamental, mindful and holistic approach to business, has always been at the heart of the Bertarelli family’s outlook from the days of Serono in Rome in the early twentieth century through to the present day. These values are deeply embedded in our corporate culture and approach to investing. 

Having responsibility at the heart of our business means that we embraced environmental, social and governance issues even before they became more recently defined as ESG.  They were as fundamental to our ways of working twenty years ago as they are today.

Fundamental Beliefs

  • We recognise the critical importance of protecting our planet’s climate, natural resources and biodiversity
  • We understand the need to support fairness of opportunity, inclusion, health and dignity for all